Website PageSpeed and Bounce Rates play Major Roles in SEO Ranking

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. As of July 2018, Google has announced that page speed will be a ranking factor for mobile searches.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.

Here are some areas to focus on to improve PageSpeed for your Website.

• Avoid landing page redirects
  
• Enable compression
  
• Improve server response time
  
• Leverage browser caching
  
• Minify resources
  
• Optimize images
  
• Optimize CSS Delivery
  
• Prioritize visible content
  
• Remove render-blocking JavaScript
  

Now that we are aware page performance is very important to Google, we need to now focus on implementing Website performance into our everyday SEO routine?

Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website.It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. A look at metrics like bounce rate and time on page can show you what you need to improve on your landing pages for better ROI.

If you can take away anything from this post, it should be that when it comes to your Website......

No matter what, Faster is Better and Less is More!